Joi’ C. Weathers is an award-winning marketer turned writer and third-generation Chicago
South Sider with over 14 years of experience leading creative campaigns for global brands like Microsoft and Meta. She’s been recognized with a Cannes Lion, multiple regional Emmys,
Golden Trumpet Awards from the Publicity Club of Chicago (PCC), and ADC and AICP honors.
She excels at blending cultural storytelling with business success, but her true passion lies in
prose. Currently pursuing her MFA in Creative Writing at Temple University, Joi’ amplifies
Black voices and celebrates the African Diaspora through her work. A 2025 Project Completion Grant recipient, she is currently finalizing her manuscript for her debut novel, which centers around themes of identity, community, autonomy, and the power of self-acceptance. In addition, she will join the 2025 ‘Black Philadelphia’ symposium as a panelist, hosted by The Library Company of Philadelphia, 1838 Black Metropolis, and UPenn, where she will discuss reclaiming the narrative of Black women. She is the host of the award-winning Obsidian Collection podcast while maintaining her brand Joi Has Questions, dedicated to sharing Black History. Through storytelling and advocacy, Joi’ continues to celebrate the Black Diaspora in all she does. Learn more about Joi’ on her website iamjoicweathers.com and follow her on social media: @Joihasquestions.
Redd Ain’t Never Been Just A Color
There was never a woman like Ms. Redd. A goddess who required no finery to prove her divinity, she simply was. In human form, she was a woman of high morals, said, “Mister” and “Ma’am” if you were an elder, and shushed her gals if they were talking too loose. One glare was all it took.
“Stop talking all crazy like you don’t see these babies walking by us.”
Sure enough, the conversation ceased until they were out of earshot and then they’d cut up again. The only time she faltered in her propriety was if she’d drank too much, for even Gods could not always be perfect. She rarely fought. “Fighting was for heathens,” I had once heard her say. And Redd, by no means, was a heathen.
Every day waking no earlier than Noon she surveyed the land and those whom she lorded over. She had a simple routine for meeting people, standing on the East side of the block across the street from the newspaper stand, lazily taking in her days. I’d sometimes catch glances of her when my mother wasn’t hissing at me to not look at her.
“Hope, turn your head. I don’t want you looking at that naked heifer with her tail hanging
all out.”
That only made me want to look more at the impossibility of Ms. Redd containing her curves in a cutoff tee and tight Daisy Duke shorts. Ironically, she never wore the color she was named after. She harnessed its power from the depths of her being. It was amazing to see how she drew attention.
Never one to make the first move, if someone whistled at her, she’d look around as if to say, “Who, me?”
Then, without uttering a word, she would return to intensely concentrating on whatever mundane task she was attending to. Even though she and her potential friend knew it was a game, this part of the chase had to be abided by. There was decorum to be upheld. It was to be clear that she was the wanted one, even though she had peeped her John from a mile away. She dangled her innocence before her victims, tricking them, literally, into believing they were in charge when they never truly were.
The pursuant would become more enthusiastic, panting, “Come on now, baby. Why you
out here being so mean to me?”
“Heyyyyyy suga,” she’d purr. “If you want to speak to me, call me Ms. Redd. I ain’t one of these lil’ hoes out here.”
Whether she was talking to a man or woman, they would quickly correct themselves to keep in her good graces, “Well, excuse me, Ms. Redd… say how bout’ we go for a ride?”
She would stare for a second, probably to do a temperature check and assess if they could turn into a dangerous situation. She never bothered to ask if they were a cop or not. What for? Some of her best clients were police officers, and at the end of the day, the clientele was the clientele. Once she garnered that they wouldn’t test her prowess with her switchblade, she’d meander up to their car real slow-like.
“Well now if you want to ride with Ms. Redd, then a ride you gon’ get.”
Then they’d be off. When she returned, magically there was not a hair out of place, nor a yank of her skirt that had to be rearranged, and her tomato lipstick was just as bright as it was before. She emerged just as perfect as she’d gone. She wasn’t a heathen, indeed.
Ms. Redd represented a wildness I didn’t see within my mother. She represented follow-through. My mom always seemed to apologize for her rage, as if it was attached to failing to be her higher self, and it was exhausting. She came off like a damp rag over a fire, her own fire; she’d light it, then panic at what could happen, so she’d quickly suffocate it before it ever became an untamable blaze. With Ms. Redd, there was an acceptance that she could be as destructive as she was wonderful. Even when she apologized for cursing, it never came out as a plea, it was as simple as one plus one, she was wrong, she was sorry, but that was the end of it. I didn’t know how to express to my mother that I saw she was struggling, that whatever she was trying to keep from me was in plain view, and I wondered if I told her that I saw the unhappiness she tried so hard to shield if I’d be in trouble.
I had a feeling that daughters weren’t supposed to tell their mothers, “I know you’re a fraud.” The only reason I was aware was because I was hiding my sorrow, too. My mother would be my future self if I hid for too long.
Ms. Redd wasn’t an everyday experience as she had multiple blocks to claim. So seeing her on Prairie Avenue was a special treat. In her line of work, there was no management to report to, no boss who took a cut like a tax collector. She was her very own Kingmaker. She was like a sharp inhalation when it was thirty below.
In my world women around me molded themselves into the life they’d been given, whether they were good little Christian wives, or if they were yelling down the block after some “No accounting ass nigga, who don’t take care of his kids.”
They all rang the same boring bell. Not Ms. Redd, though. Even on one random summer day when I saw her get arrested for slicing my neighbor’s face for not fairly splitting the cost of their favorite malt liquor, she held her head up high, like she ain’t have a care in the world. I didn’t see her again until Mr. Lee’s peonies were blooming the following summer. She carried on as if time had waited for her, and to an extent it had. No one had customer service like her, so the patrons she had lost due to her jail stint eagerly returned.
She’d chide them saying, “So what this I hear about you cheating on Ms. Redd? I have a mind to charge you double, just caz’ you forgot about me. You then hurt my feelings. You know you my favorite.”
Of course, her Johns would swear up and down that they had done no such thing, and how could anyone forget about her? How she was the best, what in the world did she think made them drive so far into this neighborhood other than her? She accepted their worship, their apologies, and their money, and continued with her life. That’s what was so magnetic about Ms. Redd, the fact that you could never bring her down when she already claimed what the mirror showed her. She was a whore like water was wet, yet she made sure everyone knew she was worthy of respect. She found a way to command it and did it in a way that other women could not. I never saw Ms. Redd chase after no man and never saw her fight over the love from either. I never saw her make herself small so a man could feel big. Never saw her make pot roast when she had a taste for ribs, never saw her fish for compliments for the very meal she had conceded her own taste buds for.
From the crown of her fanned-out beehive to the crimson-colored toes that matched her nails, Ms. Redd was someone to aspire after. Yet, none of the women of my block did. Partly because some of her Johns were actually their men. Since these women were in no position to lash out at them for their misdeeds, they lashed at Redd, because their accountability had to go somewhere. What was the point of confronting a man you knew you weren’t going to leave to begin with? So they laid their shame at her feet. How could their husbands resist when she paraded around the neighborhood like that? What choice did they have to fight her evil ways? In the blink of an eye, these fully-grown able-bodied men became no more than misguided babes, not willing participants. Yet, none of the women ever dared to confront Redd. They might have cut their eyes at her, but it was always once her back was to them. No woman I knew was that crazy, for she would have cut them to smithereens, literally.
When it came to my home, the most I ever heard from my mother was a sharp click of her teeth whenever she saw Ms. Redd, but I attributed her disgust more so because of how short her shorts always were. Nothing in the slightest gave me the inclination that my mother had a personal reason to not like her. Her distaste for Ms. Redd was purely out of feminine solidarity. For all the trouble my parents gave one another, infidelity never was an issue I saw them face, and to be honest it is the one situation I think would have fully consumed my mother to a wildfire. Yet, it never stopped my mother from taking part in the bash fest that sprang forth every time Ms. Redd walked by. Not even pruning her tulips could keep her from listening in.
“Y’all heard that fight the other night Tisha was having with her man Ronell?” Ms. Lee
would start.
“How could we not, she was throwing all his clothes off the balcony,” Gloria would
chime in.
“Well, you know it’s because of you-know-who.”
“When ain’t that heifer breaking up someone’s family.”
Then as if on cue they’d all look down at me and gasp as they realized they had said too much in front of me.
“Hope go upstairs and refill this water pitcher.”
“Mommy, but the hose is right–”
“Girl I said go upstairs,” My mom cut me off.
Everyone knew I had to go upstairs to get out of “grown folks’ business,” but it annoyed me to no end that they spoke so harshly of Ms. Redd. From where I stood, she was nice. She always smiled when she saw me and said, “Hey now” when I told her how many A’s I got on my report card. Her encouragement was no different than anyone else’s, even if it did come with a few fewer articles of clothing. Even though I was only twelve, there was something about Ms. Redd that I wanted to be like. It had nothing to do with attention. My encounter with Jason had killed any desire I had to want to be seen by anyone. It was Redd’s power. It was her ability not to care. I wanted that for myself. I wanted my shoulders to be straight like hers. I didn’t want to walk, I wanted to saunter. Those had been my thoughts as I hung my head over the porch one afternoon. It was too hot to play outside and my parents were elsewhere in our apartment. So, I took one of the rare moments to enjoy our balcony alone. I had watched Redd walk past, my eyes following her all the way to the Judah Brothers grocery store. I imagined she would buy her usual Colt 45 and a new pack of Newports. It was then I settled on the one thing that I could do as an homage to her. The next time I had a hair appointment at Yehia’s, I was going to ask the nail tech Ms. Candice to paint my nails red. I had saved up enough money for one bottle of OPI nail polish, and there was a beauty supply store right next to the salon. I felt settled with my decision, even excited at the prospect that it would shock my parents. I was acting more like Ms. Redd already.
A few weeks later as I sat in my beautician’s chair, I put my plan in motion. I had already secured the nail polish as Ms. Francela had allowed me to go next door to buy some butterfly clips I wanted to put in my hair. I added the polish to my purchase and calmly walked back into the salon. I knew my parents had promised we were going to dinner that night, so I figured I would have time to persuade them, should they object to my polish choice. Come hell or high water I was going to look like Ms. Redd if it killed me. Time was on my side that day as the nail tech, Ms. Candice, was able to squeeze me in.
She pressed me for confirmation that it was okay to paint my nails that color, and my voice didn’t falter when I responded, “It’s okay my parents won’t mind.” Her slow and deliberate moments told me she didn’t believe me, but she did it anyway.
When she was done, I looked down at my hands with happiness. There was something on my body for me to love again. I was beside myself.
***
“Have you lost your mind?” my parents said in unison once my hands emerged from my
lap. Nuzzled in a booth in the restaurant, I faced a firing squad of judgment.
“Now you know better than to have that lady put red nail polish on your hands. Who you
out here trying to look like some floozy?”
“What even possessed Candice to do it is my question,” my daddy was beside himself.
Well, if I was being honest, I was trying to be like one floozy, in particular.
My mom seemed genuinely shocked that she even had to bring this error to my attention. My daddy’s eyes were the size of saucers as if he had caught me kissing a boy behind the shed. Their faces seemed to say, How do you not just know what this means? But I didn’t know their fears. All I knew was the freedom I felt. I wanted something that reminded me of Ms. Redd, of her mightiness. The way she dared to judge the world right back for having the audacity to outcast her in the first place. For some odd reason, I found myself holding back tears, to envision a swab of acetone-doused cotton balls in my hands, would be killing something else within myself. I had already died the day Jason had stripped me of my innocence. I refused to die again.
The car ride home was a quiet one but my rage towards my parents' seeming hypocrisy radiated off me like the sun’s rays. I was too proud to plead with them to let me keep my nails as it went without saying that the polish was gone the minute we got upstairs. They stood over me as I wiped any trace of wildness from my body. I saw them nod as I finished on my very last nail, satisfied that I was once again their perfect and obedient daughter. What they didn’t have was the bottle. In their crusade, it hadn’t even crossed their minds that the nail polish was in my possession. So, from that night, and for more days than I could count afterward, I would paint my right pinky nail, as a reminder of who I could be. Even though I had to wipe off the polish before it set, I would still see remnants in my cuticle bed, and it gave me a trill. No, I never spoke to Ms. Redd on the regular, and more times than not it seemed that she didn’t even know I existed and that was the way it was supposed to be. She was sure of her divinity, whereas I had no clue mine could even exist. Yet, the embers I saw growing from the spot of color on my one nail waited patiently for me to blow on them so that one day I would be a fire that wasn’t too scared to burn.
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Torch Literary Arts is a 501(c)3 nonprofit established to publish and promote creative writing by Black women. We publish contemporary writing by experienced and emerging writers alike. Programs include the Wildfire Reading Series, writing workshops, and retreats.